Social media presents a valuable sales channel for small businesses looking to reach new customers and drive revenue. Nearly 60% of consumers discover new brands on platforms like Facebook and Instagram. Fortunately, a range of social selling tactics can generate...
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Small Business
10 Tips to Stretch Your Marketing Budget in the New Year
As the champagne toast fades and resolutions begin to solidify, one thing remains constant for businesses of all sizes: the need to make the most of their marketing budget. In the face of rising costs and ever-evolving consumer behavior, stretching those precious...
7 Marketing Strategies Every Small Business Can Use To Capitalize on The Holiday Season
In today's fiercely competitive business landscape, the holiday season offers a lucrative opportunity for small businesses. It's a time when consumer spending soars and emotions run high, creating a perfect setting to boost sales and connect with customers. To make...
Converting Visitors into Leads: Optimizing Your Website for Business Growth
In the ever-evolving landscape of digital marketing, the success of your online presence hinges on your ability to convert website visitors into valuable leads. It's not enough to have a stunning website; you need a strategy that effectively turns casual browsers into...
7 Marketing Metrics Every Business Should Track to Drive Growth
In the ever-evolving landscape of business, marketing metrics play a pivotal role in deciphering the effectiveness of your strategies. To drive growth and stay ahead of the competition, businesses need to be armed with the right data and insights. In this...
A Guide to Local Search Citations: What They Are and Why Every Local Business Needs to Optimize Them
In the ever-evolving landscape of digital marketing, local search citations have emerged as a critical component for businesses looking to establish and strengthen their online presence. If you're a local business owner, understanding what local search citations are...