It’s impossible to talk about digital marketing and not consider Facebook. The Meta-owned company is the world's largest social network, with over 2.9 billion users. No matter what industry you’re in and what product or service you’re trying to sell, there’s a good...
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Small Business
How and Why to Use a Competition or Giveaway in Your Social Media Strategy
Social media marketing can be a whole new marketing world for many people. Some things seem easy to understand, and other areas that seem more complicated. Giveaways frequently fall into the latter category. Here are a few reasons you should consider giving social...
9 Tips for Building Quality Backlinks to Your Business Website
If you are working on getting more traffic to your website, there are many things you need to take into consideration. One of the best ways to increase your traffic is to get quality backlinks integrated throughout your pages. This can be a bit tricky, which is why we...
Know Your Audience First Before Starting Your Marketing Efforts
Getting an idea of who your audience is and other facts about them is best done before you start marketing. This will not only save you time but money as well. Both are some of the biggest assets you will have while in business. Keep reading for ideas on getting to...
What Is Experiential Marketing And Does It Even Work?
The world of marketing can often be like an echo chamber. Most marketers often look at what’s working for everybody else and try to emulate that in their own efforts. Much of the advice also focuses on following the herd. This often results in marketers not paying...
From YouTube to TikTok: What Platforms to Include in Your Video Marketing Strategy in 2023
Video marketing is an important part of marketing for any business, regardless of size. But it can seem overwhelming to decide which platforms to include. After all, nearly every platform supports videos. We’ve gathered the most useful video marketing platforms, along...
What is Search Intent and How to Leverage it to Increase Rankings
Google’s ranking algorithms have progressed significantly in the past few years. While it was possible to obtain high rankings for your content through strategic keyword placement and link building in the past, that’s no longer the case. They’re still crucial elements...
5 Ways To Prevent Negative Comments From Ruining Your Brand Equity
There's no avoiding negative comments online. That's just the reality of operating in the digital space. While social media can be particularly toxic for individuals who suffer abuse and hate, brands are not immune to negativity online, either. Whether it's warranted...
8 Video Ideas Small Businesses Should Incorporate Into Their Digital Marketing
Every small business should at least consider video marketing. Videos are an incredibly popular form of consuming content. If you don’t create videos, you are missing out on a large segment of your potential audience. You can share your videos on your website,...