We help small businesses grow. And keep thriving.
ThriveWhiz Four R Customer Expansion Systems Framework
Are You Capitalizing on the Four Most Powerful Marketing Levers in the World to Grow Your Business?
If the answer is “NO” or even “I don’t know,” then you owe it to yourself to take just a few minutes to read this page…
We’re not like any other marketing agency you’ve ever run across. We don’t provide shiny objects or marketing tricks. And we don’t offer the latest and greatest bells and whistles.
We help businesses just like yours leverage proven marketing systems to get dramatic growth.
So … how exactly do we do that?
Well, it’s our experience that there are four R’s that every local business like yours needs to plan for and optimize to maximize growth potential.
And here they are (in a very specific order!):
The first R is Reputation.
Today, anyone can make a comment about your business online, positive, or negative.
Our data shows that over 50 percent of consumers say that the first thing they do when considering working with a small business is to go online and research its reputation.
If you’re not proactively managing your reputation, you could be running into problems.
In fact, over 90 percent of people say that the feedback about a business they see online is just as important to them in making their decision as feedback directly from a friend or a relative.
The second R is Resell
Once you’ve put in the hours and effort, and spent these marketing dollars to go out and find these new prospects or customers for your business, it’s absolutely critical that you take every advantage and opportunity you can to maximize the lifetime revenue you’re getting from those customers!
This means that you need to have systematic processes in place for up-selling them when they make their initial transaction. You need a system for cross-selling them with other complimentary products and services that you have, and then you need to resell them over time by keeping in touch with them and nurturing those relationships.
In fact, our experience shows that you need to keep in touch with everyone in your market at least once a month to remind them that you’re there and remind them of your benefits.
The third R is Reach.
Simply enough, you need to make more people know about your business today than did yesterday.
What are you doing to reach out to more and more of your ideal prospects and customers? Are you making sure more of them know about your business and know about the benefits you have to offer? Why should they buy from you instead of your competition?
You need to know the answers to these questions. If you’re not proactively reaching out to expand the universe of people that know about your business, your opportunities are always going to be limited, and ultimately the amount of growth you plan to achieve is going to be limited.
The fourth R is Retarget.
There is an old ‘Rule of 7’ in marketing that says that a consumer needs an average of seven impressions before a prospect remembers your business and is likely to take some sort of action.
But that rule was created decades ago when we saw an average of 500 ads each day. That number has increased over 10X now, so it’s safe to say that the ‘Rule of 7’ probably needs to get bumped up as well.
Regardless of what that specific number is, we know we need to stay in front of prospects!
Retargeting allows us to make sure that the prospects that have already demonstrated some degree of interest in doing business with you – they already visited your site – are going to continue to see your business over and over again by showing them ads over time.
Because these ads are directed at warm prospects, it’s the highest ROI advertising you’ll ever do.
Simply put, we know how to make businesses grow.
The reality is that in today’s competitive business environment, you can’t afford to be without a smart strategy for marketing your business.
If you’re not using these four strategies to their fullest, then you need help.