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Know Your Audience First Before Starting Your Marketing Efforts

Know Your Audience First Before Starting Your Marketing Efforts

Getting an idea of who your audience is and other facts about them is best done before you start marketing. This will not only save you time but money as well. Both are some of the biggest assets you will have while in business. Keep reading for ideas on getting to...

5 Ways To Prevent Negative Comments From Ruining Your Brand Equity

5 Ways To Prevent Negative Comments From Ruining Your Brand Equity

There's no avoiding negative comments online. That's just the reality of operating in the digital space. While social media can be particularly toxic for individuals who suffer abuse and hate, brands are not immune to negativity online, either. Whether it's warranted...

Best Social Media Contest Ideas For The 2022 Holiday Season

Best Social Media Contest Ideas For The 2022 Holiday Season

The holiday season is upon us. It’s a frantic time of the year for brands as online marketing efforts peak during this period. With so much competition for both organic and paid traffic, brands need to think outside the box to ensure that they can generate buzz and...

Preparing Your Social Media for the 2022 Holiday Sales Push

Preparing Your Social Media for the 2022 Holiday Sales Push

Social media is crucial for brand marketing now more than ever before. It's of particular importance during the holiday season when people are actively looking to purchase items for themselves and their loved ones. The holiday season is both an opportunity and a...

Live Q&As on Social Media: Tips for Small Businesses

Live Q&As on Social Media: Tips for Small Businesses

Hosting a live Q&A on social media is an excellent way to connect with your client base and attract new clients. But to make the most of it, there are a few important things to bear in mind. Benefits of Live Q&As Before getting into tips to run a live Q&A...