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TikTok is one of the fastest-growing social media channels, but it can be difficult to gain a following. You will need to put in the work and develop a strategy to get videos to trend. Many business owners forget about TikTok when they are marketing their business,...
There's no secret to going viral. It's not like you can reproduce a certain number of steps to guarantee that your post goes viral. It’s often the simplest of ideas that end up going viral, leading us to wonder why we hadn’t thought of that. There’s no point in...
The social media landscape evolves constantly. The platforms, trends, and ideas that may have done very well for you a few months ago may not deliver similar results in the future. New trends and strategies may emerge that would require you to adapt quickly to...
Instagram is the ideal social network for brands. It's entirely focused on photos and video, meaning that its visuals-forward approach provides brands with a great opportunity to show off their products and services in the best light possible. People also love to...
It’s impossible to talk about digital marketing and not consider Facebook. The Meta-owned company is the world's largest social network, with over 2.9 billion users. No matter what industry you’re in and what product or service you’re trying to sell, there’s a good...
Social media marketing can be a whole new marketing world for many people. Some things seem easy to understand, and other areas that seem more complicated. Giveaways frequently fall into the latter category. Here are a few reasons you should consider giving social...
Getting an idea of who your audience is and other facts about them is best done before you start marketing. This will not only save you time but money as well. Both are some of the biggest assets you will have while in business. Keep reading for ideas on getting to...
Video marketing is an important part of marketing for any business, regardless of size. But it can seem overwhelming to decide which platforms to include. After all, nearly every platform supports videos. We’ve gathered the most useful video marketing platforms, along...
There's no avoiding negative comments online. That's just the reality of operating in the digital space. While social media can be particularly toxic for individuals who suffer abuse and hate, brands are not immune to negativity online, either. Whether it's warranted...