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Every small business should at least consider video marketing. Videos are an incredibly popular form of consuming content. If you don’t create videos, you are missing out on a large segment of your potential audience. You can share your videos on your website,...
You may think that you need a high-quality camera to take photos for your business. The good news is that you don’t need to invest in a camera. As long as you have at least a mid-range smartphone, you can likely take very good pictures with it. If you have a high-end...
The holiday season is upon us. It’s a frantic time of the year for brands as online marketing efforts peak during this period. With so much competition for both organic and paid traffic, brands need to think outside the box to ensure that they can generate buzz and...
You know that having a blog on your small business website is a smart idea. After all, it helps with SEO and positions you as an industry expert. However, coming up with blog topics can be incredibly challenging. While you will likely be able to generate a dozen or...
Much like the rest of them, LinkedIn is a social media network, but its core purpose is fundamentally different from that of something like Facebook or TikTok. LinkedIn started out as a way for professionals to connect with each other. Since its acquisition by...
Every marketer has heard the adage “Content is King.” The idea behind is simple enough. If your content speaks for itself and helps people find the answers to what they’re looking for, then you’re set. However, with the significant evolution that online marketing has...