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What Is Experiential Marketing And Does It Even Work?
The world of marketing can often be like an echo chamber. Most marketers often look at what’s working for everybody else and try to emulate that in their own efforts. Much of the advice also focuses on following the herd. This often results in marketers not paying...
From YouTube to TikTok: What Platforms to Include in Your Video Marketing Strategy in 2023
Video marketing is an important part of marketing for any business, regardless of size. But it can seem overwhelming to decide which platforms to include. After all, nearly every platform supports videos. We’ve gathered the most useful video marketing platforms, along...
What is Search Intent and How to Leverage it to Increase Rankings
Google’s ranking algorithms have progressed significantly in the past few years. While it was possible to obtain high rankings for your content through strategic keyword placement and link building in the past, that’s no longer the case. They’re still crucial elements...
5 Ways To Prevent Negative Comments From Ruining Your Brand Equity
There's no avoiding negative comments online. That's just the reality of operating in the digital space. While social media can be particularly toxic for individuals who suffer abuse and hate, brands are not immune to negativity online, either. Whether it's warranted...
8 Video Ideas Small Businesses Should Incorporate Into Their Digital Marketing
Every small business should at least consider video marketing. Videos are an incredibly popular form of consuming content. If you don’t create videos, you are missing out on a large segment of your potential audience. You can share your videos on your website,...
13 Tips to Take the Perfect Photo for Your Digital Marketing – With Your Smartphone
You may think that you need a high-quality camera to take photos for your business. The good news is that you don’t need to invest in a camera. As long as you have at least a mid-range smartphone, you can likely take very good pictures with it. If you have a high-end...
Best Social Media Contest Ideas For The 2022 Holiday Season
The holiday season is upon us. It’s a frantic time of the year for brands as online marketing efforts peak during this period. With so much competition for both organic and paid traffic, brands need to think outside the box to ensure that they can generate buzz and...
Preparing Your Social Media for the 2022 Holiday Sales Push
Social media is crucial for brand marketing now more than ever before. It's of particular importance during the holiday season when people are actively looking to purchase items for themselves and their loved ones. The holiday season is both an opportunity and a...
Live Q&As on Social Media: Tips for Small Businesses
Hosting a live Q&A on social media is an excellent way to connect with your client base and attract new clients. But to make the most of it, there are a few important things to bear in mind. Benefits of Live Q&As Before getting into tips to run a live Q&A...