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How to Write an Email That Converts – From the Subject Line to the CTA
Email marketing is a crucial part of running any business today. For an effective email marketing campaign, you need to be able to write an email that achieves a reasonable conversion rate. However, this process doesn’t have to be intimidating. We’ve gathered the most...
What is Mastodon and Will Brands Need to Ditch Twitter for It?
There has been significant upheaval at Twitter ever since it was acquired and taken private by Elon Musk. Many reports have revealed that in the wake of this volatility, a lot of advertisers have decided against spending their marketing budgets on the microblogging...
11 Top Free Keyword Research Tools for Your SEO and PPC
These days, businesses of all sizes need strategies for search engine optimization (SEO) and pay-per-click advertising (PPC). One of the many challenges for those unfamiliar with SEO and PPC is figuring out what keywords to use. Luckily, there are numerous tools...
10 Tips for Participating in TikTok Trends to Promote Your Business
TikTok is one of the fastest-growing social media channels, but it can be difficult to gain a following. You will need to put in the work and develop a strategy to get videos to trend. Many business owners forget about TikTok when they are marketing their business,...
Why Reposting on Instagram Can Be So Powerful
There's no secret to going viral. It's not like you can reproduce a certain number of steps to guarantee that your post goes viral. It’s often the simplest of ideas that end up going viral, leading us to wonder why we hadn’t thought of that. There’s no point in...
The 10 Most Important Social Media Trends for 2023
The social media landscape evolves constantly. The platforms, trends, and ideas that may have done very well for you a few months ago may not deliver similar results in the future. New trends and strategies may emerge that would require you to adapt quickly to...
How to Supercharge Engagement with Instagram Collabs posts
Instagram is the ideal social network for brands. It's entirely focused on photos and video, meaning that its visuals-forward approach provides brands with a great opportunity to show off their products and services in the best light possible. People also love to...
How to Best Scale Facebook Ads in 2023
It’s impossible to talk about digital marketing and not consider Facebook. The Meta-owned company is the world's largest social network, with over 2.9 billion users. No matter what industry you’re in and what product or service you’re trying to sell, there’s a good...
How and Why to Use a Competition or Giveaway in Your Social Media Strategy
Social media marketing can be a whole new marketing world for many people. Some things seem easy to understand, and other areas that seem more complicated. Giveaways frequently fall into the latter category. Here are a few reasons you should consider giving social...